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Welcome to Wilson International Frozen Foods (H.K.) Limited Official Website

Facilities | Customer Base | Our Mission

WILSON INTERNATIONAL FROZEN FOODS (H.K.) LTD.
WILSON FOODS INTERTRADE (H.K.) LIMITED

Wilson International Frozen Foods (H.K.) Limited was founded in 1977. With more than 31 year's experience and a proven track record in importing and handling frozen meats, poultry products, seafood, processed foods, dairy products and beverages, we are now one of Hong Kong's leading importer and distributor specializing in food supply, marketing, distribution and trading offering a complete range of foods for sale throughout Hong Kong, Macau and China. Today the company is one of the major distributors for Excel, Ibp, Tyson from U.S.A. as well as Serea, and Sadia from Brazil. The company is also the sole distributor for Mccain Potato products.

Wilson Foods Intertrade (H.K.) Limited, a division of Wilson International Frozen Foods (H.K.) Limited was set up in 1991. The company is currently the sole distributor of "Ski" fresh yogurts, "Dairy Farmers", "Oak" "Coon", "Dairy Vale" and "Mil Lel" cheeses, custards, creams, milks, buttermilk and a full range of retail and foodservice dairy products. In the meantime the Company is appointed the sole distributor of "Ehrmann" UHT Yogurts, "Armour" and ˇ§Rock Riverˇ¨ Sausage Patties, ˇ§KEANˇ¨ fruit juices, "Van Diermen Masterbakers" frozen pastry and ˇ§Romiˇ¨ portion butter and so on.

Some of products are processed and packed under private brand "Cuisine" locally and internationally with maximum care and strict enforcement of control procedures so as to guarantee the highest quality. As a result, we have successfully marketed "Cuisine" branded food products to domestic supermarkets and foodservice segments. This brand - "Cuisine" has now become one of the leading retail label in the market.

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FACILITIES

  1. Wilson's primary asset is its experienced sales and marketing professionals. The efforts and inputs by each employee are the essential drive for the company's success. Wilson currently employs more than 100 staffs with experience and insight. Our Sale team carries professional product knowledge and efficient sales support to provide the best customer service in the industry.
  2. Wilson has chartered a public cold store with capacity of 6,000 MT for its exclusive use which enables the Company to stock and deliver direct from the cold store effectively and efficiently.
  3. Wilson is fully linked up and backed by its custom-designed software to ensure that all imports, shipping, daily sales and orders, accounting as well as stock keeping are processed accurately and efficiently. We have invested substantially to enhance office automation and to increase productivity.
  4. To maintain high reputation and position at the forefront of the market, Wilson sets up its own processing plant in Hong Kong. The plant is equipped with modern processing facilities manned by well trained workers whereby a wide range of products are de-boned, processed, re-packed and marketed either as branded products or with our customer's own label for the particular needs of the market. The plant is also responsible for re-packing and re-labelling some of imported products to conform to the labelling laws of Hong Kong.
  5. Wilson has an efficient and effective logistics capability to support its sales and marketing activities. Wilson maintains it's own fleet of 16 refrigerated trucks which expedites daily delivery from its cold storage to supermarkets, wet-markets, hotels and caterers. Contracted vehicles are also arranged to serve other customers particularly in traditional wet-markets.

Customer Base

Serving the needs of:

-- Supermarkets & Retail

-- Convenience Stores l Wet-market retailers

-- Hotels & Restaurants

-- Club Houses l Fast Food Chains

-- Ships & Airlines Catering

-- Food Processing Factories

-- Hong Kong/Macau/China wholesalers

-- Schools

-- Canteens

-- Bakery Chains

Our customer base is very diversified, reflecting our expertise in food sourcing worldwide for the best price and quality to meet the changing needs of the market.


Our Mission

At Wilson, we've built our business on a practical philosophy:

We are very aware of our responsibilities to the community of Hong Kong. As Hong Kong society and lifestyle continue to evolve and there is a growing demand for more health related foods, we dedicate ourselves to continuously import and provide healthier and tastier foods that contribute to building up both eating enjoyment and nurturing harmony in people's lives.

We are dedicating to creating a healthier society for our next generation. We are determined to the steady and healthy growth of the business. We will continue to enlarge the worldwide supplier base to broaden both of our product range and customer base with an eye towards delivering a "one-stop-shopping" approach to our retail, foodservice and industrial customers.

Our success now and in the future is based upon a firm commitment to our customers and our confidence in developing strong long-term relationships with our suppliers worldwide.

 

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